Transforming Tomorrow Through Leadership and Improvement Today

Join us at our national event, ‘Transforming Tomorrow Through Leadership and Improvement Today’ to connect, learn, and shape the future of health and care through co-production and partnership working.

We’ll be bringing together healthcare leaders, innovators, and change-makers for an afternoon of insightful discussion and meaningful connections as we mark 15 years of the Advancing Quality Alliance being the leading improvement partners.

With an exciting line-up of speakers and time for discussion and networking, this event is an opportunity for you to gain fresh perspectives and reconnect with peers.


Date: Friday 2 May 2025
Time: 9am – 3pm
Location: Birmingham Conference and Events Centre
Aimed at: Healthcare Executives and Senior Leaders
Cost: Free to attend

Calendar

A FREE event on Friday 2 May at Birmingham Conference and Events Centre.

Hear from a distinguished line-up of guest speakers and industry leaders.

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Attend a networking event with NHS and healthcare leaders on Thursday 1 May.

We will be joined by :

Sam Allen

National Director for Management and Leadership, NHS England, and Chief Executive North East and North Cumbria Integrated Care Board

Professor Michael West CBE

Professor of Work and Organisational Psychology, Lancaster University and Visiting Fellow, The Kings Fund

Hannah Coffey

Chief Executive, North West Anglia NHS Foundation Trust

Dr Amar Shah

National Clinical Director for Improvement, NHS England

Dr Julian Hobbs

Medical Director, The Dudley Group NHS Foundation Trust

Ivan Hollingsworth

Director, Centric Consultants

Dr Susy Cook

Chief Executive, Advancing Quality Alliance

Sue Holden

Chair, Advancing Quality Alliance

Further speakers will be announced shortly.

During this free event, you’ll have the opportunity to hear from a distinguished line-up of industry innovators who will share their invaluable insights and experiences. It’s your chance to connect with like-minded leaders and gain the knowledge to drive impactful change in your organisation.

Engage in thought-provoking discussions about the exciting future of healthcare, as we mark 15 years of partnering with NHS Trusts and healthcare organisations across the UK and beyond to enable safer and co-produced, person-centred care, develop exceptional leaders and embed cultures of continuous improvement.

Don’t miss this opportunity to be at the forefront of leadership development and quality improvement and transform tomorrow, today.

Book your ticket

“Our Transforming Tomorrow Through Leadership and Improvement Today event is not just an opportunity to mark a milestone for the Advancing Quality Alliance, it’s the chance to connect, learn and inspire one another as we continue to transform healthcare together. I look forward to re-connecting with our valued members, partners and welcoming guests who share our passion for health and care improvement and making a difference to the lives of people in our communities.”

Dr Susy Cook, Chief Executive, Advancing Quality Alliance

Speakers and Panellists

Sam Allen - Keynote Speaker

Sam Allen - Keynote Speaker

National Director for Management and Leadership, NHS England and Chief Executive North East and North Cumbria Integrated Care Board.

 

Sam Allen - Keynote Speaker

Sam Allen - Keynote Speaker

Samantha is an experienced NHS Chief Executive and joined the North East and North Cumbria to set up the ICB in January 2022.

In addition to her NHS career, which spans nearly 30 years, Sam is also the National Director for Management and Leadership at NHS England and Chair of the Health and Care Women Leaders Network for NHS Confederation.

Dr Amar Shah - Virtual Guest Speaker

Dr Amar Shah - Virtual Guest Speaker

National Clinical Director for Improvement – NHS England

Dr Amar Shah - Virtual Guest Speaker

Dr Amar Shah - Virtual Guest Speaker
Dr Julian Hobbs - Panellist

Dr Julian Hobbs - Panellist

Medical Director, The Dudley Group NHS Foundation Trust

Dr Julian Hobbs - Panellist

Dr Julian Hobbs - Panellist

Julian joined The Dudley Group from Royal Liverpool where he was deputy medical director. A consultant cardiologist by background, Julian has had extensive experience in medical management roles.

Professor Michael West CBE - Guest Speaker

Professor Michael West CBE - Guest Speaker

Professor of Work and Organisational Psychology at Lancaster University and Visiting Fellow, The Kings Fund

Professor Michael West CBE - Guest Speaker

Professor Michael West CBE - Guest Speaker

Michael West CBE is Senior Visiting Fellow at The King’s Fund, London and Professor of Organisational Psychology at Lancaster University, Visiting Professor at University College, Dublin, and Emeritus Professor at Aston University.

He graduated from the University of Wales in 1973 and was awarded a PhD in 1977 for research on the psychology of meditation. He has authored, edited and co-edited 21 books and has published more than 200 articles in scientific and practitioner publications on teamwork, innovation, compassionate leadership, and culture, particularly in healthcare. He is a Fellow of the British Psychological Society, the American Psychological Association (APA), the Academy of Social Sciences. He is an Honorary Fellow of the Royal College of Physicians and Surgeons of Glasgow and an Honorary Fellow of Royal College of Surgeons of Ireland, Faculty of Nursing and Midwifery. He is a member of the Advisory Council of The Global Compassion Coalition.

He co-chaired with Dame Denise Coia, the two-year inquiry on behalf of the UK General Medical Council into the mental health and well-being of doctors Caring for Doctors, Caring for Patients (2019). He led the review for The King’s Fund (commissioned by the RCN Foundation) into the mental health and well-being of nurses and midwives across the UK, The Courage of Compassion: Supporting Nurses and Midwives to Deliver High Quality Care (2020). His latest book (2021) is Compassionate leadership: Sustaining wisdom, humanity and presence in health and social care (London: Swirling Leaf Press). He supports many health care and other public sector organisations internationally to develop compassionate, high quality care cultures.

He was appointed a CBE in the Queen’s Birthday Honours List 2020 for services to compassion and innovation in healthcare.

Hannah Coffey - Panellist

Hannah Coffey - Panellist

Chief Executive, North West Anglia NHS Foundation Trust

Hannah Coffey - Panellist

Hannah Coffey - Panellist

Hannah joined North West Anglia Nhs Foundation Trust in September 2023 with a significant focus on developing an improvement culture – empowering staff to make change, developing visible, connected leaders at all levels and encouraging partnership across sectors to deliver the highest quality care for our growing and diverse population.

Prior to her appointment she was Acting Chief Executive at Mid and South Essex NHS Foundation Trust. She has extensive experience in the NHS, joining in 1997 as a Management Trainee and working across all sectors holding a diverse range of executive portfolios.

Hannah spent 10 years working in Chief Operating Officer positions at Chelsea and Westminster Hospital, as well as Basildon and Thurrock University Hospital and Guy’s and St Thomas’ NHS Foundation Trust, where she later took up the role of Director of Improvement.

More recently, she was the Director of Strategy and Partnerships at Barking, Havering and Redbridge University Hospitals NHS Trust where, in a joint role with local commissioning groups, she led their provider collaboration and clinical strategy work.

Ivan Hollingsworth - Guest Speaker

Ivan Hollingsworth - Guest Speaker

Director, Centric Consultants

Ivan Hollingsworth - Guest Speaker

Ivan Hollingsworth - Guest Speaker

Ivan Hollingsworth is the founder and director of Centric Consultants, a business dedicated to helping individuals and teams thrive through the development of trust, connection, and psychological safety. With over 16 years’ experience in the pharmaceutical industry, Ivan has worked with a wide range of organisations across both the public and private sectors – including ITV, AstraZeneca, and multiple NHS Trusts – bringing a deep understanding of how to build high-performing, resilient teams.

What sets Ivan apart is not just his professional expertise, but the powerful personal journey that shaped it. As a father to Seb, his now 16 year old son who underwent open-heart surgery twice – once as a baby, and again as a teenager – Ivan spent long periods immersed in hospital life. There, he observed more than just clinical excellence; he witnessed the impact of team culture at its best. What stood out was the way healthcare teams worked together—demonstrating psychological safety, vitality and growth through learning. He credits this culture not only with supporting the wellbeing of the staff but also playing a vital role in Seb’s extraordinary recovery.

Motivated by this experience, Ivan has become a passionate advocate for creating work environments where people can truly thrive. Alongside his consultancy work, he has raised over £500,000 for charity through a series of endurance challenges and serves as chair of the Board for CHUF (Children’s Heart Unit Fund) and as a board member of the North East and North Cumbria Congenital Heart Disease Network.

Ivan’s sessions are rooted in lived experience, delivered with authenticity and insight, and designed to equip audiences with practical, actionable tools to foster resilient, thriving teams. His unique perspective, combining professional insight with a deeply personal narrative, offers a powerful message on leadership, culture, and the human impact of truly effective teams.

Dr Susy Cook

Dr Susy Cook

Chief Executive Officer, Advancing Quality Alliance

Dr Susy Cook

Dr Susy Cook

Aqua’s Chief Executive Officer, Dr Susy Cook, is a dedicated and innovative Executive and Board member who brings a wealth of experience across 25 years in the NHS and academia in varying roles from Manager, Director, Coach, Leadership and Organisational Development Lead, and Improver.

Prior to joining Aqua in September 2024, Susy was the Group Chief People Officer at North Tees and Hartlepool NHS Foundation Trust and South Tees Hospitals NHS Foundation Trust and started her career as a biochemist and researcher in 1997.

With a deep commitment to healthcare excellence and a track record of effective leadership in the NHS, Susy will further develop a shared sense of purpose, motivation for improvement, and growth during an exciting time of change for the NHS.

Sue Holden

Sue Holden

Chair, Advancing Quality Alliance

Sue Holden

Sue Holden

Sue Holden

Sue stepped into a new role as Chair of Advancing Quality Alliance in 2024, having spent two years as the organisation’s Chief Executive.

She has worked in the NHS for over 42 years after initially starting her career as a librarian. Sue trained as a nurse, then midwife and worked clinically for over 15 years before developing her interest in OD and learning.

Sue worked as an Executive Director in a Teaching Trust before moving to become the Lead Improvement Director for NHS Improvement in 2015. For seven years Sue worked with Trusts in Quality and Financial Special Measures and latterly as the National Director for Intensive Support. She developed and implemented a new approach to support and the Recovery Support Programme became part of NHSE’s revised oversight framework in 2021.

Sue is recognised for her compassionate approach to providing improvement support to organisations, senior leadership teams and Boards. Sue believes it is more ‘how’ we go about supporting organisations than ‘what’ we do, as the key to enabling organisations to improve and most importantly sustain improvement. Her philosophy is based upon clear leadership, the application of improvement science aligned to clear governance and a willingness to stand alongside and find a way through the many challenges we face in providing great care to our communities.

Sue is a guiding group member for the Health and Care Women Leaders Network and supports a number of offers mentorship to early career leaders.

 


Travel Information

 

 

Getting to The Birmingham Conference and Events Centre

By train:

Located in the heart of Birmingham’s city centre, The Conference and Events Centre is a minutes walk from Birmingham New Street Station.

By car: 

Enter the postcode into your sat-nav: B5 4EW

From the North: Exit the M6 motorway at junction 6 and follow signs for the A38 – Birmingham City Centre.

From the South West: Exit the M5 motorway at junction 3 and follow the signs for A456 – Hagley Road.

From the South: Exit the M40 onto the M43 heading North, following signposts for the NEC and Birmingham Airport. Exit the M42 at junction 6 and follow signs for the A45 Birmingham Airport and City Centre.


 

 

If you’d like to find out more, or have comments and enquiries please get in touch.

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